You would not launch a sales campaign without metrics, right? You would not run ads without tracking either.

Yet, when it comes to trade shows, somehow a big visitor number and a good feeling are enough for some exhibitors to commit tens of thousands of euros.

There are KPIs for shows. Specific ones. Ones that tell you before you sign whether a show is worth attending, whether your team is sized right for it, and whether the result you are hoping for is even realistic.

But nobody is going to hand them to you.

Show organizers sell floor space. That is their job. Figuring out whether that floor space works for your business is yours.

This 15-minute video introduces you to the system. And shows you what it looks like when someone finally uses it.