What do they do that others don't?

You know that booth at every show who's always busy?

You walk past and think: is it their stand design? Their budget? Their product?

See, most exhibitors wait. They stand behind their counter, smile at passers-by, and hope the right person stops.

Some others try to set traps. They bring chocolates, or free pens, like Tom brings cheese to catch Jerry.

But none of it works to get the right visitors.

This 15-minute video shows you what actually makes people stop. And what it looks like when someone who never exhibited before figures it out.