FOR EXHIBITORS EYES ONLY
Turn conventions cacophony into a business symphony
How to own the hall, attract the right leads and actually enjoy the show
Let's be honest
Trade shows are a wild mix of opportunity, awkwardness, and “why did I agree to pay for this?”.
It's unfortunate, but nothing abnormal.
It simply is the nature of shows.
They generate hope and excitement, but also confusion and disillusion (not to say business hangover).
You? You're about to do it smarter. Read on.
Snatch Your Spot (Before Your Competition Does)
Discover how to make every handshake, chat, and follow-up count—without losing your time, your cool or torching your marketing budget. Soon the other booths will be taking notes on you with their free pens and visitors will be lining up like you're giving away bitcoins.
In this masterclass you'll learn
1
The process trade show pros follow
2
To evaluate shows' potential before signing up
3
To clevearly organize your participation
4
To be the booth visitors will stop at
Dodge the "I'll do it later" syndrome
If you ever had an "if only I knew then what I know now" moment, you know regrets are for people who skip webinars, so join us and get the trade show secrets you wish you’d known last year. If you walk away thinking, “Wow, that was time well spent,” we’ll accept your thank-you dance, testimonial, or both.
This is for you if...
You want to walk into every event with a game plan (not just a prayer)
You’re ready to be the booth people talk about (for good reasons)
You want your leads to be more than just a pile of business cards collecting dust
You want your team to feel proud, not panicked or bored
You dream of trade shows that boost your business not your "branding"
Does R.O.I. doesn't happen by accident?
Get the proven strategies and tactics to make your next trade show pay off, plus insider tips your competitors wish they had.
Why is it free?
Because once you see how much better shows can be with this method, you might want to work with me further and join the tribe of the best exhibitors in the world.
Now, there’s no obligation to buy anything. Show up, take notes and thank me (or ghost me, your karma).
If you take action on what you learn, you’ll help me revive an old dream: making business both efficient and fun again.
And if you want to work with me and my team, we'll help you turn your shows from very expensive hangar rental to business launchpads.
What Our Attendees Say
Ruben Uzan’s masterclass was a game-changer in how we approached our preparation for shows. His guidance gave us a clear structure to align as a team and confidently present our ideas. He helped us focus on authentic engagement—learning how to connect with the right people, spark meaningful conversations, and communicate our message. We’re heading into our next show feeling much more prepared. For anyone attending a exhibiting in events, I highly recommend speaking with Ruben beforehand—his insights can truly elevate your impact and structure your approach.
In just one hour, Ruben shared insights, strategies, and practical tips that would have taken me years to learn through experience alone. His approach was clear, engaging, and incredibly effective. He not only helped us understand how to navigate our next show strategically but also inspired us to approach the event with confidence and purpose. Ruben exceeded all expectations. If you're looking for a coach who can unlock real value in a short amount of time and empower people to make the most of high-impact opportunities, I highly recommend him. Thank you, Ruben
Ruben Uzan is a true event expert—professional, insightful, and incredibly knowledgeable. His masterclass was packed with invaluable tips and behind-the-scenes know-how that will help us make the most of our time at the fair. Thanks, Ruben!
It was a real pleasure to take part in Ruben’s training. His session was insightful, engaging, and full of practical takeaways. Ruben shared excellent pointers on how to make the most out of an exhibition, using real-world examples of what can go wrong — and more importantly, what it looks like when things go right. His ability to combine strategic advice with hands-on tips made the session both valuable and enjoyable. I would gladly recommend Ruben to anyone preparing for high-impact events.
Super Masterclass on the art optimizing one's presence at trade shows. Lots of good advice and behavioral psychology to implement asap. Thanks Ruben 🙏
I genuinely walked away inspired. Ruben has a real gift for turning what can feel like overwhelming trade show logistics into clear, achievable steps that actually deliver results. Thanks to Ruben, I feel much more confident about how to make our presence at VivaTech truly count. Highly recommend his sessions to anyone looking to up their game at exhibitions!
Do not participate in a tradeshow without this guy. Your loss!
Ruben, your workshop was incredibly valuable! Your guidance and expertise provided us with the necessary tools to navigate and excel in such a dynamic environment. Thank you for sharing your insights and preparing us for success. We're ready to make the most of our next show, thanks to you!
About your host
Hi, I'm Ruben UZAN (I know, weird name)
I'm an "Exhibition Performance Coach" (I know, weird job right?).
it means my role is to save you time, avoid costly mistake and improve your shows' R.O.I. (I know, it's cool).
To do that, I've turned my +10 years of boots on the ground experience, around the world, into a system that works for any show, in any industry.
It's called exhibiting M.A.G.I.C.™.
Of course, it's not really MAGIC, it's an art backed by science. A blend of anthropology, psychology and business strategy (sorry, no astrology).
Now.
Wether you just watch my masterclass, or you decide to implement it with me after you watch it, my wish, for you, is that you'll find the success you deserve on trade shows and that you'll enjoy doing them, like I do.
See you at the show!
Ready to make your next show your best yet?
So grab your seat, fasten your seat belt and get ready to take notes.
I promise: after this, your shows strategy will be on cloud 9, leaving your competition to fight for armrests in coach
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